Why I Work In Social Media Part 1: I Love Tech

I’ve been fascinated with technology for as long as I can remember, going all the way back to the now archaic computers and dial-up internet I had when I was a kid. The world has come a long way since then—I now have a device in my pocket that can stream an internet connection to me nearly anywhere I go.

Selfie Wearing Google Glass

I was even able to try on a developer’s preview pair of Google Glass at a seminar I attended. It seems like a lot of people are reacting negatively to this new technology, using words like: creepy or invasive. I’m just overwhelmed by possibilities, especially considering how early we are in the life this technology.

I think it is trendy to be cynical about technology; we complain about how kids these days never look up from their phones. Or we start ranting because we can’t figure out what button to push to make the computer do exactly what we want. We get so caught up in these small details that I think we sometimes forget to be amazed by what our technology can do.

We can beam text, photos, and videos around the world in a matter of seconds. Anyone with a few hundreds dollars can buy video equipment and start producing movies. Businesses have an unprecedented potential to communicate with their customers. And we often write these things off as just some extra bit of work we have to do.

I want to change that.

I want to get everyone excited about technology again and help everyone figure out how to use social media, Google Glass, and all other new technologies to accomplish astonishing things. Social media shouldn’t just be another item on the checklist for small businesses. We need to be excited by the fact that we can connect with people around us, share messages with whoever will listen, and respond when our customers give us feedback.

Are you a tech lover or a tech doubter? Let’s talk about it in the comments.


My name is Josh Schweigert. I graduated in May 2012 with an M.A. in Digital Storytelling from Ball State University, and I am the Social Media Manager at Roosevelt University.

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