Why I Work In Social Media Part 3: I Love Conversation

I like to talk. This may come as a surprise to people who know me primarily as an introvert, but I love a good conversation. I just need a little time alone afterwards to recharge.

I think one of the most amazing things about the Internet is the ability to find people with similar interests and have a conversation. I sometimes joke that I don’t use my personal Facebook profile much because I have more to say to people I have met online than the people I know in real life.

This is why Google+ has become my favorite social network. G+ is like Twitter in that it is easy to find and follow people based off of things like common interests, but it doesn’t have that painful 140 character limitation stifling the conversation. I spend a lot of time just hanging out in the community section of G+ talking about tech, pop culture, social media, and storytelling.

Webcomic About 140 Character Twitter Limitations

Image Via: http://seemikedraw.com.au/this-cartoon-can-predict-the-future-of-education

And one of the most enjoyable things is when a company or celebrity joins in on the conversation. I love tagging an author when I review their book and having them respond and talk about what I said.

That’s why I have tried to make having conversations a large part of my social media strategy, regardless of audience.  During my time at Minnetrista, I made communicating with our patrons a key component of our social media strategy. Everyday I’d post a question to Facebook and try to start a good conversations about local history, gardening, or food preservation. Our experts would weigh in and share their knowledge, and I hope value was created.

Do you have a good example of a brand that has conversations instead of just broadcasting? I would love to hear about it in the comments

My name is Josh Schweigert. I graduated in May 2012 with an M.A. in Digital Storytelling from Ball State University, and I am the Social Media Manager at Roosevelt University.

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