Portfolio: Roosevelt University Event Photography

One of the most important roles social media can play for a university is letting potential students experience campus life through photography. Roosevelt is located in downtown Chicago and is often at the center of important events such as the NFL Draft, mayoral announcements, and sporting events. I use a combination of professional equipment and mobile photography to capture the essence of an event as naturally as possible.
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Portfolio: Roosevelt University Chicago Photos

One of the staples of higher education social media marketing is posting many photos of beautiful campus buildings and sculptures. This was initially a struggle for me at Roosevelt. We have a non-traditional campus (only 4 buildings) in downtown Chicago and no campus sculptures. My solution was to focus on our prime location in Chicago’s loop with it’s close proximity to top restaurants, public art, and museums. Other campuses’ might have a statue of their founder, but we have The Bean and Buckingham Fountain. This strategy led to the #ChicagoIsOurCampus social media campaign. For these photos, I use a mixture of DSLR and mobile photography.
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Portfolio: Roosevelt University Portrait Photos

One of the key pillars of Roosevelt’s social media strategy is to highlight the actual faculty, staff, and students that make up our community and not just models in stock photos. This involves showcasing our community’s work and opinions across our social media channels and blogs. Each of these posts are accompanied by a photo of the author to help create a greater connection with our audience. I take these photos with a Nikon DSLR and natural lighting.
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Portfolio: Minnetrista Landscape Photography

One of the established goals for our social media efforts at Minnetrista is to drive more foot traffic to our free garden spaces. To accomplish this goal, I take and post high quality photos of the gardens and the creatures that live in them to generate awareness. The challenge with landscape photography is telling a story with an image that doesn’t contain any people. I overcame this challenge by posting the photos with text describing how the photo was taken,for example talking about the time I almost fell in the river to get the shot, or addressing the photographers in the audience to talk about the composition, color choices, etc. By turning the photo into a story, I was able to engage Minnetrista’s audience in conversation and increase the engagement on our page.
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Portfolio: Minnetrista Event Photography

Project Title  Minnetrista Event Photography  Description The trick to event photography is blending into the background while the event is happening, so natural moments can be captured instead of uncomfortable, posed portraits. Great photos are infinitely usable. They can be posted during an event to promote awareness, after as a summary for the guests who attended, or
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