Video Portfolio: Residence Life

Project Title  Welcome to Wabash Description This video was created to encourage admitted students live on campus. The goal was to highlight an unscripted endorsement from a current student and show off our unique residence hall. I used a Nikon d7000 for video, a Zoom H4N and Audio-Technica AT899 for audio, and natural lighting. The editing
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Video Portfolio: Dr. Ali Malekzadeh – Roosevelt University’s 6th President

Roosevelt University announced the appointment of its 6th President on March 26, 2015. This video was created to be released alongside the official announcement email and press release. Due to scheduling constraints, the video was shot and edited in a single day. I used a Nikon d7000 for video, a Zoom H4N and Audio-Technica AT899 for audio, and natural lighting. The editing was performed in Adobe Premiere.
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Portfolio: Roosevelt University Event Photography

One of the most important roles social media can play for a university is letting potential students experience campus life through photography. Roosevelt is located in downtown Chicago and is often at the center of important events such as the NFL Draft, mayoral announcements, and sporting events. I use a combination of professional equipment and mobile photography to capture the essence of an event as naturally as possible.
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Portfolio: Roosevelt University Chicago Photos

One of the staples of higher education social media marketing is posting many photos of beautiful campus buildings and sculptures. This was initially a struggle for me at Roosevelt. We have a non-traditional campus (only 4 buildings) in downtown Chicago and no campus sculptures. My solution was to focus on our prime location in Chicago’s loop with it’s close proximity to top restaurants, public art, and museums. Other campuses’ might have a statue of their founder, but we have The Bean and Buckingham Fountain. This strategy led to the #ChicagoIsOurCampus social media campaign. For these photos, I use a mixture of DSLR and mobile photography.
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Portfolio: Roosevelt University Portrait Photos

One of the key pillars of Roosevelt’s social media strategy is to highlight the actual faculty, staff, and students that make up our community and not just models in stock photos. This involves showcasing our community’s work and opinions across our social media channels and blogs. Each of these posts are accompanied by a photo of the author to help create a greater connection with our audience. I take these photos with a Nikon DSLR and natural lighting.
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Portfolio: Flex Track Ad Campaign

This spring, Roosevelt’s marketing department launched a print, radio, and social media advertising campaign for our Adult and Professional Studies Program. The campaign targeted working adults and parents, focussing on the flexibility of the program. I developed the social media strategy for this campaign, working with our editorial and graphics team to design creative customized for our different audiences. Using Facebook’s and LinkedIn’s targeting tools, I pushed this creative to specific audiences. Visitors to Roosevelt’s landing pages were put in a custom audience and retargeted with new ads to push them towards conversion. I presented the results of the campaign both to our Chief Marketing Officer, the College of Professional Studies staff, and the Dean of our Adult and Professional Studies Program.
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#Roosevelt2015

Portfolio: Roosevelt University #Roosevelt2015

Twitter and Instagram have turned university graduation ceremonies into massive opportunities for live social media coverage. For our Spring 2015 ceremony, I was in charge of posting live photos to all our channels, responding to user posts, and taking photos with our DSLR camera for use on Facebook and LinkedIn after the event. We collected all of this content, along with posts from our graduating students and their family, into a Storify collection; this allowed us to publicize our efforts to audience members who are not on social media.
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#ChicagoIsOurCampus

Portfolio: Roosevelt University #ChicagoIsOurCampus

One of the staples of higher education social media marketing is posting many photos of beautiful campus buildings and sculptures. This was initially a struggle for me at Roosevelt. We have a non-traditional campus in downtown Chicago and no campus sculptures. My solution was to focus on our prime location in Chicago’s loop with its close proximity to top-rated restaurants, public art, and museums. This started as an unconnected strategy published only from our main page. Later, I decided to collect these posts together with a single hashtag and encourage other brand ambassadors from around the University to join our efforts. This campaign will continue in the coming school year with our newly formed team of student ambassadors.
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Portfolio: Roosevelt University #RUJusticeChat

When I started at Roosevelt, our marketing department was only using social media to broadcast messages to our audience. One of my main goals was to move Roosevelt’s strategy towards fostering community engagement on social media. One of the best ways I have seen other brands do this on Twitter is through the use of Twitter Chats. This spring, we piloted a university-sponsored chat focused around social justice (one of Roosevelt’s core branding themes). The chats were led by various professors; I met with and trained each professor ahead of time on best practices for running a chat. We wanted the chats to have a strong launch, so we selected a team of student ambassadors and prepped them on ways they could contribute during the live chats. The chats have proven to be successful, bringing in participation from other universities as well as engagement from potential students. We will resume this campaign in the Fall.
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